The Force Behind Your Growth
We believe in a different kind of partnership.
We’re not just advisors; we are hands-on architects and implementers dedicated
to building, optimizing, and scaling your business for sustainable, measurable growth.
Our philosophy is rooted in a pragmatic, results-oriented approach where
strategic vision meets relentless execution.
I’m Chrissy, the founder of mcdmea., and my journey has been defined by a passion for transforming ambitious businesses into market leaders. After over a decade of leading high-impact initiatives across diverse industries, I saw a clear need for an agency that goes beyond theoretical advice – one that rolls up its sleeves and builds alongside its clients.
My career has been a dynamic exploration of what truly drives business success: from engineering agile operational systems to igniting compelling brand narratives and empowering high-performing teams. I’ve consistently delivered tangible results, and it’s this hands-on, impact-driven experience that forms the bedrock of our agency.
My Philosophy: I believe that true business acceleration comes from a holistic approach. It’s about meticulously designing robust systems, crafting brand stories that resonate, and cultivating a team that’s equipped to execute with precision. We don’t just identify problems; we build the solutions, implement the changes, and ensure they deliver measurable returns.
Proven Track Record: Building Success, Delivering Impact
My experience isn’t just theoretical; it’s built on a foundation of real-world achievements and quantifiable results for businesses across fintech, digital agencies, accounting BPOs, and more. Here are just a few highlights of the impact I’ve delivered:
Operational Transformation & Efficiency
Spearheaded operational transformations, engineering and deploying agile marketing and BPO systems that empowered startup teams to execute critical action items with precision. I’ve also developed and implemented comprehensive operational handbooks, ensuring standardized procedures and efficient workflows across entire BPO operations.
Revenue Growth & Sales Acceleration
Authored and delivered impactful sales training programs that propelled newly formed Business Development Operations teams to consistently achieve $10k+ in monthly recurring revenue. I also orchestrated comprehensive sales and marketing initiatives that consistently drove monthly recurring revenue exceeding $300K , and created a sales pipeline ensuring consistent revenue generation of ~$3.4M in annual credit lines granted.
Brand Amplification & Market Dominance
Spearheaded multi-channel marketing campaigns that fueled a remarkable 28% surge in market share and ensured brand integrity and consistency across all marketing channels.
Client Acquisition & Loyalty
Architected tailored solutions and spearheaded business development efforts, securing a portfolio of 200+ active B2B accounting & bookkeeping clients, each generating a minimum of $4K AUD in monthly billable revenue. Championed customer-centric practices, achieving an impressive 90% annual client retention rate.
Team Leadership & Development
Designed and executed comprehensive team member training programs encompassing business correspondence, communication etiquette, legal acumen, persuasion, and negotiation, to elevate overall team capabilities. I’ve also trained and led high-performing sales teams that consistently produced significant monthly commissions and revenue.
Foundation: Expertise & Continuous Learning
My approach is backed by a strong educational foundation and a commitment to
continuous learning in the ever-evolving business landscape:
Education:
- BS Business Administration – Major in Marketing
- AB Mass Communications – Major in Journalism
- Gaming & Animation – International Diploma,
Key Certifications & Training:
- Lean Six Sigma Black Belt
- Sandler Sales System Trainer
- EOS Business Operating System Trainer & Implementor
- Direct-Response Copywriting
- Digital Marketing Mastery & E-commerce Marketing Mastery
- Negotiations Trainer
We Implement.
We Optimize. We Grow.
Let’s discuss your unique growth challenges and craft a tailored blueprint for success.